Survey Methodology
ITIC conducted an independent Web-based survey of 470 corporate IT mangers and C-level executives worldwide from November 2010 through February 2011. The survey’s objective was to poll corporate customers on the reliability of 14 of the most popular server hardware platforms and 18 of the top server OS distributions.
The survey participants came from 23 countries worldwide; approximately 83% of the respondents hailed from North America. The survey consisted of multiple choice questions and one essay question. ITIC supplemented the Web survey two dozen first person customer interviews. In order to maintain objectivity, ITIC accepted no vendor sponsorship monies.
Nonetheless, downtime, regardless of the reason, still disrupts network operations, costs the corporation time and money and raises the risk of litigation. Additionally, any extended amount of downtime (and these days even a 15 or 20 minute outage can be classified as lengthy) will almost certainly cause service disruptions that can have a domino effect on business partners, customers and suppliers.
This underscores the importance of timely and efficient technical service and support, which can make the difference between minutes or hours of downtime. It is not hyperbole to state that technical service and support is one of the pillars – along with product features, performance, security and scalability — that solidifies or undermines the overall reliability of the network infrastructure.
Conclusions and Recommendations
Vendors’ ability to deliver top notch technical service and support – including a quick response with updates, fixes and patches to known flaws and security vulnerabilities – has a direct impact on overarching network reliability. Technical service and support – good and bad – also distinguishes and differentiates vendors from their competitors. How promptly, efficiently and courteously a vendor responds to its customers definitely plays a role in an organization’s planned purchases and upgrades.
Vendors who provide shoddy service, or have been inattentive to their customers’ requests for information on products and pricing or who fail to effectively respond in times of crisis, may find that such behavior backfires. A vendor that ignores its clients needs once the contract has been signed, may find themselves unable to upsell to those users or tossed out of the account completely when the contact expires. At the very least, such vendors can expect that service contract renewals will be imperiled.
Competition is fierce among hardware and server operating system vendors. Users have choices and they know it. In 21st Century networks, time is literally money. Fast action and superior service and support can save or cost a corporation thousands or even millions of dollars for every minute of downtime.

Regardless of the settlement, the underlying reasons that HP said it filed suit against Hurd for taking the Oracle co-Presidency: “…In his new position, Hurd will be in a situation in which he cannot perform his duties without necessarily using and disclosing HP’s trade secrets,” still exist.

Hurd and Oracle are highly unlikely to steal any of HP’s IP with respect to specific products and engineering. But there’s a lot of gray area surrounding IP and what types of knowledge are already in the public domain. You’d better believe that both HP and Oracle have set up war rooms in their respective boardrooms.
Make no mistake; there will be casualties of war.
And to quote the African proverb, the blades of grass in this fight are the respective customers, third party suppliers as well as the sales and distribution channels that support the enormous HP and Oracle ecosystems.
According to International Data Group (IDC) statistics, HP is the world’s largest technology company by revenue, and the top PC and server vendor and Oracle is the world’s third-largest software company.
HP and Oracle by the Numbers
On paper HP and Oracle appear evenly matched. The notable exception is in revenues, even after a five year multi-billion buying spree, Oracle sales still trail significantly behind HP.

From Collaborative to Competitive
Until recently the two firms did not compete head-on. Though HP and Oracle’s management and styles were/ worlds apart, their partnership thrived despite such differences.
Oracle is defined by the brash Ellison, while HP executives take a low-key and platform agnostic approach to most high tech competitors excepting IBM. For years Oracle and HP were bound by their mutual rivalry albeit in different product arenas – Oracle competed fiercely with IBM’s DB2 database while HP and IBM competed in just about everything else including, PC and server hardware, as well as the lucrative services market.
After decades of publicly hurling invectives at one another, Oracle and IBM in the last several days have done an about-face and are now engaged in an almost embarrassing display of public affection. This love fest would truly be gag-worthy if not for the realization that Big Blue and Oracle don’t hate each other any less; at this point in time they just loathe HP more. It’s truly a case of: “the enemy of my enemy is my friend.”
IBM chief executive Sam Palmisano decided to seize the opportunity to blast HP, publicly castigating them in a September 15 Wall Street Journal interview. Palmisano gave a detailed litany of HP’s faux pas. They included mishandling Hurd’s ouster by giving him a $40 million+ severance package which he said was “not a good use of shareholder money”; allowing Hurd to slash HP’s research and development budget to $2.8 billion – just 2.5 percent of total revenue and for getting in a bidding war with Dell over the acquisition of virtualization storage vendor 3Par and paying more that what it’s worth. Palmisano’s most acerbic statement was that HP was in such a weakened state that IBM no longer considered them a competitor. Not true of course, but it stings just the same.
It was Ellison and Hurd’s turn to heap praise on IBM during the Oracle September 16 earnings call. Ellison called IBM “a great services partner,” and said his partnership with IBM is “absolutely critical.” Ellison positively gushed while observing that “IBM’s mainframes add value because they aren’t commodity boxes and serve a real need.”
HP has remained characteristically mum about Palmisano’s and Ellison’s comments but it is undoubtedly plotting a counter attack. .
Collaboration and “co-opetition” between HP and Oracle may exist on paper and publicly but there is open enmity behind the scenes.
Merger Mania
The reality is that all of the top tier high technology vendors are on a collision course with one another spurred on by the need to grow by acquisition rather than organically. In a challenging economy it’s a dog-eat-dog fight for corporate and consumer monies.
Consider this: In the last six years Oracle’s Ellison has spent as much on mergers and acquisitions – over $40 billion (including the January acquisition of Sun Microsystems for $5.9 billion) – as the company’s profits over a 30 year span. In Ellison’s grand strategy scheme, the moves make sense because a bigger Oracle can more equally compete with the likes of IBM and SAP. HP is keeping pace with Oracle in the M&A sweepstakes – having bought Compaq, EDS, 3Com and most recently swooping down and outbidding Dell Computer for virtualization storage company 3Par for $2.4 billion and security vendor ArcSight for $1.5 billion. And now HP is in a bidding war with IBM to buy Israeli based Radware which makes application delivery, application security solutions and load-balancing switches.
Winners and Losers
Corporate customers are the biggest and most immediate potential losers. Partnerships, mergers and acquisitions may look like a game of Monopoly on paper but there’s a lot at stake. Even the best of circumstances – an amicable and well planned purchase with little or no product overlap – there’s a certain amount of disruption that follows an acquisition. In these cases, it takes six months to a year to integrate and assimilate an acquired firm into the fold. Oracle’s acquisition of Sun Microsystems which includes Sun’s SPARC server hardware, Solaris operating system and the open source MySQL database has a lot of users concerned about the future of those product lines, despite the company’s public reassurances.
And while few distributors or users will go on the record, many of them are understandably nervous about the potential ramifications when their major hardware infrastructure and software vendors fall out.
Imagine you’re the CEO, CIO, CTO or VP of IT who has to make purchasing decisions for the next three-to-four year upgrade cycle. Can you trust that HP and Oracle have truly made up? Or are worried about when hostilities between the two will break out again and that your firm might get caught in the crossfire? Can you trust the promises of your vendor(s) to retain an acquired firm’s product portfolio? And even if they do, will the top engineers and product managers from a company like Sun (to cite just one example) remain with the company post-acquisition? Will the licenses carry over or will your organization face steep price hikes in volume licensing? Service and support is another big issue in a post merger entity. Once again, corporate customers are wise to ponder potential changes.
Organizations also get rightfully nervous that their vendors will get distracted by the public wrangling and potential lawsuits. These issues frequently lead to product delays and quality issues. Oracle is the world’s Number One database vendor and the Oracle database also has the dubious distinction of being the platform with the most security flaws. According to the National Institute of Standards and Technology (NIST), the government agency tasked with monitoring security vulnerabilities, it recorded a whopping 321 security vulnerabilities associated with the Oracle database from January 2009 through June 2010. That’s six times more than the 49 vulnerabilities Microsoft’s SQL Server notched and nearly triple the 121 security vulnerabilities recorded by IBM’s DB2 database during the same eight and a half year period. Though there’s no proof of a connection, the security issues associated with Oracle’s database spiked sharply in 2006 – around the same time, the company embarked on its merger and acquisition campaign and they’ve remained elevated over the past four years.
Though reluctant to speak on the record, corporate customers and distributors have some trepidation about the impact of the growing competition between HP and Oracle, even though the immediate crisis appears to be over. If you have concerns, now is the time to voice them and also exercise your right to comparison shop. Speak frankly with your sales representatives and resellers. Use the confusion to your advantage to negotiate for better terms and conditions.
The biggest potential winners in this fight are HP and Oracle competitors. IBM, Dell and other hardware vendors have been openly wooing Sun’s SPARC and Solaris customers ever since Oracle first announced its intention to purchase Sun. Those efforts will continue unabated. IBM and Microsoft executives are also undoubtedly contemplating special sales promotions to lure customers away from the Oracle and MySQL database platforms.
IBM’s Palmisano was right about one thing: HP seriously erred when it slashed its R&D budget to just 2.5 percent of annual revenue. It should rectify that immediately.
There’s another apt African proverb: “When the music changes, so does the dance.” And when it comes to vendors, there’s no such thing as a permanent partner.

• The Microsoft Virtual Desktop Access (VDA) License Plan. Organizations that use Thin Client devices which are not included or covered under Microsoft’s SA maintenance plan, can now purchase the VDA licenses at a retail price of $100 per device per annum. This targets end users who travel or telecommute and need to use personal devices or public networks to access their corporate data. Microsoft also made another move towards simplifying its virtualization licensing plan. Starting July 1, Microsoft SA customers will no longer be required to purchase a separate license to access Windows via a VDI.
• The “Rescue for VMware VDI” (the name says it all) this promotion is a direct attack on VMware. Like the VDI Kick Start program it runs from March 18 through December 31, 2010. Under the terms of this deal, any Microsoft Software Assurance licensing/maintenance customer can replace their existing VMware View licenses for free. VMware View users who opt out of that platform in favor of the Citrix and Microsoft offerings will receive up to 500 XenDesktop VDI Edition device licenses and up to 500 Microsoft VDI Standard Suite device licenses free for an entire year once they trade in their VMware View licenses.
Dai Vu, Microsoft’s director of virtualization marketing said the announcements were all about delivering more value to desktop customers and simplifying and extending organizations’ licensing rights.
The Citrix/Microsoft announcements also cement the close working partnership and the “enemy of my enemy is my friend” relationship the firms have enjoyed for many years. By bundling their respective VDI offerings together, the two companies should also ensure integration and interoperability which are crucial components for each and every layer in a virtualized data center environment.
VMware and EMC: Not Standing Still
VMware and EMC executives have yet to publicly respond to the Microsoft/Citrix initiatives. However, it’s almost certain that VMware will have to offer its current and prospective VDI accounts incentives to counter the Microsoft/Citrix alliance. Cash strapped corporations and IT departments are all on the lookout for top notch products at bargain basement prices. And it doesn’t get much better for customers than the free Rescue for VMware VDI program.
VMware built up a commanding lead in the server virtualization arena over the last five years by virtue of being first to market and delivering leading edge features and performance in its signature ESX Server product. VMware’s competitors have spent the last several years playing catch up in server virtualization. This allowed VMware to charge a premium price for its premier offerings. Depending on the size and scope of the individual organization’s server virtualization deployment, customers paid on average 35% to as much as 75% higher for VMware server-based offerings. There were surprisingly few complaints.
The emerging VDI and application virtualization markets are a different story. Only about 5% to 8% of organizations worldwide have fully virtualized their desktop infrastructure. So it’s too soon to declare a clear market winner. It’s safe to say that Citrix, Microsoft and VMware are all market leaders in this segment. This time around though, Microsoft and Citrix are determined not to let VMware and EMC run away with the race by building an insurmountable lead.
Meanwhile, VMware and EMC have not been idle. Former Microsoft executive Paul Maritz succeeded VMware founder Diane Greene following her 2008 departure as the company’s president and chief executive officer. Since then he has made tangible moves to bolster VMware’s position in the VDI and application virtualization arenas. Maritz and EMC CEO Joe Tucci make a formidable combination, as do EMC and VMware. EMC purchased VMware in 2004 for $635 million and it owns an 86% majority stake in the server virtualization market leader. In the past several years, VMware’s fortunes and revenues have risen faster than EMC’s. VMware’s year-over-year (YoY) quarterly revenue growth stands at 18.20% compared with EMC’s modest 2.10% Y0Y quarterly sales. Another key indicator is net earnings and in this regard, VMware experienced negative YoY quarterly earnings growth of -49.4 0% . By contrast its parent EMC recorded a very robust and positive 44.70% jump in YoY quarterly earnings. It is also worth noting that VMware’s annual revenues of $2.02 billion represent only 15% of EMC’s annual sales of $14.03 billion. And to date, EMC’s solutions have only been related tangentially to VMware’s VDI products. For practical purposes, this may continue to be the case. From a PR standpoint though, EMC and VMware are presenting themselves as a sort of virtualization “dynamic duo.”
At an EMC Analyst event at the company’s Hopkinton, MA headquarters on March 11, Pat Gelsinger, president of EMC’s Information Infrastructure Products group described the combination of EMC and VMware – specifically with respect to storage virtualization, virtualization management and private cloud infrastructures — as the “Wild West” of the virtualization market, saying “we want to be disruptive and change the way people fundamentally think of IT.” Though Gelsinger mainly confined his comments to EMC’s core bailiwick in the storage arena, it is clear that EMC and VMware are pro-actively presenting a united front.
In February, the two firms moved to reposition some of their assets; EMC and VMware inked a deal for VMware to acquire certain software products and expertise from EMC’s Ionix IT management business in an all cash deal for $200 million. EMC does retain the Ionix brand and gets full reseller rights to continue to offer customers the products acquired by VMware. Maritz said VMware’s acquisition of the Ionix products and expertise promises to further establish VMware vCenter as the next generation management platform for private cloud infrastructures.
The agreement also calls for VMware to take control of all the technology and intellectual property of FastScale, which EMC acquired in 2009. The FastScale Composer Suite incorporates integrated software management tools to enable organizations to maintain peak performance in a virtualized environment.
Also, recently, VMware introduced ThinApp 4.5, a new version of its application virtualization package designed to simplify enterprises’ migration to Windows 7.
End Users are the Biggest Winners
What makes the latest competition for VDI market dominance noteworthy is the extreme actions the combatants are willing to take in order to retain and gain customers’ at their rivals expense. With last week’s joint announcements and deepening partnership, Citrix and Microsoft have signaled their intention to lead but it’s still too early to call the race.
The joint Microsoft/Citrix initiatives to cut costs and simplify virtualization licensing plans remove two of the more significant barriers to VDI adoption. The largest looming challenge remains the willingness of corporations to embrace a new technology model as their organizations and IT departments continue to grapple with the lingering effects of the ongoing economic crunch. In this regard, all of the virtualization vendors in concert with OEM hardware vendors like Dell, Hewlett-Packard, IBM, Stratus Technologies and Wyse who partner with them must convince customers that transitioning to VDI will provide tangible Total Cost of Ownership (TCO) and Return on Investment (ROI) benefits. This entails providing organizations with the necessary guidance – including tools, training, documentation, Best Practices and solid technical service and support – to ensure that a conversion to VDI can be accomplished with minimal disruption. Admittedly, this is a tall order.
Hardware vendors like Dell, HP, IBM et al all have a stake in the future success of the VDI market. Organizations that migrate to VDI will seek to upgrade to newer, more powerful desktops (PCs, notebooks) and servers, which in turn, potentially boosts the hardware vendors’ individual and collective bottom lines. Additionally, both HP and IBM boast huge service and support organizations, which also stand to benefit from an uptick in VDI adoptions. So the hardware vendors have every reason to partner with Citrix, Microsoft and VMware to promote and expand the VDI market segment. Regardless of which vendor(s) prevails, the biggest winners will be the customers. When several big name vendors vie for the hearts, minds and wallets of customers, it usually means that feature-rich, reliable products get to market sooner at more competitive prices. Let’s hope the VDI race is a long one.

The frenzied efforts of industry watchers — from Apple afficiandos, rival vendors to analysts and media — to ferret out the most minute detail of the Apple tablet in advance of its release, served to served to rejuvenate what had been a stalled market segment.
The Tablet computer occupies a still nebulous market arena that puts it somewhere in between smaller NetBooks and smartphones and larger sized portable devices. No one can answer those questions with any surety, but one thing is certain: Apple’s entrance into this crowded field has sparked renewed interest into this device category.
The long rumored iPad was shrouded in mystery for months before the official January 27 announcement. Apple stubbornly refused to confirm its existence, much less any details. Nonetheless, the anticipation was so great, that it sent several vendors scrambling to preview rival Tablet offerings at the Consumer Electronics Show (CES) in Las Vegas in advance of the iPad debut.
No one was shocked when Apple CEO Steve Jobs introduced the company’s latest “creation.” However, Apple did manage to stun the industry by hitting the $500 price barrier for the entry level device. This affordable tag makes the feature laden iPad Tablet competitive with the wildly successful, low-cost NetBooks which were all the rage in 2009. Additionally, the Apple iPads list tags will almost certainly follow the normal discounted street pricing patterns and decline by 10% to 30% over the next six months. Apple’s aggressive pricing maneuver has also succeeded in causing consternation among competitors who must now re-evaluate their own price structures in order to follow Apple’s lead.
Still even at $499, the Apple iPad is not the lowest priced Tablet device. That distinction currently belongs to Freescale Semiconductors which introduced a touch screen Tablet that retails for $199. The Freescale tablet lacks many of the iPad’s high end features, such as advanced graphics, which accounts for the price differential. It runs on either Android or Linux and also incorporates a battery that lasts for eight to 10 hours. Consumers can also opt to add a keyboard to hold the Freescale tablet like a monitor. Available in a selection of colors, the tablet includes Wi-Fi, Bluetooth and optional support for 3G. Users can add an external keyboard and mount the tablet on the keyboard as its display. Freescale Semiconductors is marketing the device able to OEMs who want to quickly get to market with a Tablet.
Tablet Market: Narrow Niche or Mainstream Appeal?
The real question now is: will the recent flurry of new Tablet releases translate into mainstream success or will Tablets remain a niche device in search of a market? Many industry observers have openly scoffed at the notion that these devices will ever achieve widespread adoption. In recent months the rising tide of speculation about the Apple iPad also engendered debate as to why anyone would need or want yet another portable device in a field that is already crowded with smart phones, a wide variety of portable notebooks and the very popular and inexpensive Netbooks.
These are all valid questions. Tablet devices have been available for the past five years. To say that they have met with only moderate success is an understatement. This is partially due to the economic downturn and also due in large measure to the fact that the marketing around these devices never identified a clear and compelling use for them outside a few narrow niches.
There was also confusion about what constituted a Tablet computer. There is no standard, one-size-fits-all device that addresses all market segments. In the 2006-2007 timeframe some vendors opted to see larger Tablets that more closely resembled traditional notebooks or laptops. The higher end devices from vendors like Acer, HP and Toshiba often incorporated advanced features like handwriting recognition, inking capabilities in the Windows presentation subsystem and fingerprint security ID. Conversely, several suppliers marketed hybrid mini-Tablets/eBook readers with small (six inches or less) form factors.
And over the last two years, the Tablet segment was eclipsed by the burgeoning popularity of NetBooks, which have an average price range of $150 to approximately $400.
Nonetheless, nearly every major hardware vendor boasts at least one Tablet in their product portfolio. Acer, Asustek Computer, Dell, Fujitsu, Gateway, Hewlett-Packard (HP), Lenovo, Micro-Star International (MSI), Motion Computing, Toshiba, Viewsonic and Wacom are all betting that consumers and eventually businesses will embrace the Tablet form factor.
In recent months Asustek Computer, HP, Dell and MSI all debuted new tablet offerings to beat Apple to the punch. MSI launched its 10-inch Tablet at CES and HP is readying its offering, an Inventec-manufactured device set to debut in the spring. Asustek released its tablet Eee PC T91 and will launch 10-inch model along with Windows 7.
Bottom line: There is a wide range of form factors and features from which to choose. Models range from very small lightweight, like the Apple iPad that weigh 1.5lbs. , and use a stylus, to larger 5-6 lb. notebook-type form factors, that swivel and have full or hidden mobile keyboards.
The Price is Right
One thing about Tablets that should help spur acceptance and adoption,and may even trump NetBooks, is cost. Tablet computer prices have dropped significantly from 2007 when pricing ranged from $599 to $2,700, with the media tag averaging $1,600. Thanks to the rise of NetBooks and Apple’s uncharacteristic move to be a price/performance leader, the average selling price (ASPs) for Tablets is now between $400 and $800. Special promotions abound and leasing and financing solutions are widely available from all the vendors. HP, for example, markets its HP/Compaq Mini 110, 210 and 311 Series of mobile laptops and mini NetBooks which range in price from $269 to $399 with 10 to just under 12 inch screens and is outfitted with Intel’s Atom processor 1.60 GHz. Additionally, HP also sells the TouchSmart tm2t series of high-end customizable tablets, whose list pricing begins at $899 and ranges to about $1,300. The TouchSmart tm2t tablets, have a 12.1 inch display screen. They allow users to swivel the screen, fold it over, write and draw on it using a digital pen or alternatively employ touch screen fingertip navigation. They also have a full keyboard. The HP tablets are available with 64-bit Windows 7; either 2GB or 3GB of memory; a 250GB or 320GB hard drive and a choice of Intel 1.3GHz Pentium processor or an Intel Core 2 Duo 1.60GHz processor. The HP TouchSmart tm2t series pricing is closer to traditional notebooks, though it incorporates the tablet features and functions. HP also regularly offers special sales and promotions on the TouchSmart tm2t tablets which can lower the price by 20% or more. Dell and Toshiba both have multiple Tablet models. Toshiba’s Portege M750 is a high end model that can convert from a notebook to a tablet and has digital pen and touch screen capabilities with pricing starting at $1,279.
Apple CEO Steve Jobs has made no secret of his disdain for NetBooks and he now seems determined to at least bring the iPad entry level list prices within a couple of hundred dollars (US) of the low cost NetBooksin the hopes of luring users away. . Credit Suisse financial analyst, Bill Shope published a Research Note earlier this week based on his meetings with Apple executives. According to Shope, Apple is positioning the iPad to be the device of choice for Web browsing and all forms of mobile media and the company is willing to cut the price, if that’s what it takes to ensure success. Other vendors will be forced to follow suit.
Meanwhile, with features ranging from mobility, portability and widespread applications like gaming, videos, photos, E-book reader, Email, Web browsing, maps, weather forecasts as well as the ability to write notes and draw pictures, the appeal of Tablets is taking on a much sharper focus. Seen in this context Tablet devices would appeal to a wide range of consumers as well as commercial and business users in fields like:
• Legal
• Healthcare
• Manufacturing (factory floor)
• Construction
• Academic
• Consultants
• Press
• Defense
• Aerospace

With Tablet devices now sporting features, performance, applications and pricing to rival high end notebooks and low-cost E-book readers and NetBooks, it’s highly likely that their popularity and adoption will soar in the coming months. The competition will be intense and that spells good news for consumers and corporations that are looking for competitively priced devices for their mobile and remote workers.

To recap, HP and Microsoft said they will invest $250 million into their Frontline Partnership. The deal aims to deliver full, integrated stacks that support Microsoft’s Exchange Server and SQL Server, including management, virtualization and cloud implementations. The resulting product offerings will consist of pre-packaged application solution bundles that incorporate the aforementioned management and virtualization capabilities. The two companies said the pact calls for them to partner on engineering, R&D, marketing and channel sales.
Still, the announcement left many industry watchers with more questions than answers. As my colleagues Charles King and Merv Adrian noted in their Breaking News Review in the January 14 special edition of Charles King’s Pund-IT, HP and Microsoft “have worked closely for years, share tens of thousands of common customers and channel partners and have long supported each other’s interests.”
So what’s new about this announcement? That question should be answered during the coming months. A $250 million investment is considerable even for two high technology titans. It now remains for HP and Microsoft to execute on their promise to produce solutions that thoroughly integrate the two companies’ infrastructure and applications stacks to ship pre-configured and optimized solutions for Microsoft’s Exchange Server, and SQL Server, virtualization, cloud computing converged infrastructure and pre-packaged application tools.
But perhaps the most immediate and daunting challenge is for HP and Microsoft to deliver a product roadmap that also includes specific details about the pricing, training and services the two firms will commonly deliver. Above all, companies must market and sell this deal to the legions of skeptics. The high tech industry has witnessed numerous high profile partnership deals announced amidst much industry fanfare never to be heard from after the initial press releases.
Remember the Cisco Systems/Microsoft Directory Enabled Network (DEN) initiative of the late 1990s? No. Not many people do. Announced with great fanfare, this dream team was supposed to incorporate the functionality of Microsoft’s Active Directory into Cisco routers and provide network administrators with a more comprehensive means of managing various devices on their network. In reality, the Cisco/Microsoft DEN initiative was a partnership on paper only. There are dozens of similar examples. Hence, the skepticism that greets such announcements is understandable.
This is all the more reason for HP and Microsoft executives to follow up on last week’s announcement with quick, decisive action and not just more fodder for the PR Newswire. For example, when can we expect to see the first fruits of the so-called “deeply optimized machine environment” that will provide turn-key, pre-packaged and pre-integrated server, application, networking and storage solutions? Who are the specific target users and how will they benefit? How will Microsoft and HP license and service these products? Those are just a few of the questions that need to be answered.
Non-Exclusive Partnerships Sometimes Make Strange Bedfellows
The partnership also has especially intriguing implications for HP which now has pacts in place with all of the major virtualization providers, including Microsoft’s biggest rival, and VMware. The new HP/Microsoft Application-to-Infrastructure is a non-exclusive three year partnership. It’s worth noting that HP already has a deal in place with VMware, whose ESX Server is the market leader in server virtualization. Microsoft also gets a boost from this deal. Microsoft’s Hyper-V has been gaining ground, particularly among small and mid-sized corporations. However, it has a long way to go to catch up to ESX Server’s installed base, particularly among large enterprises, so this pact helps keep Microsoft competitive. Additionally, HP also delivers a full suite of management solutions that integrates VMware’s vCenter offering with HP’s Insight management product. HP and Microsoft intend to similarly integrate HP’s Insight and Microsoft’s Systems Center. So again, this helps Microsoft broaden the appeal of its virtualization appeal to its existing base and makes it a more attractive solution for prospective customers.
The partnership with Microsoft put’s HP in the proverbial cat-bird’s seat: it now has a full line of its own servers that runs all the VMware products and similar plans to support Microsoft’s SQL Server and Exchange Server. This gives HP the ability to offer a full line of integrated hardware and services customers their choice of virtualization vendors, while remaining agnostic.
From Microsoft’s perspective, the partnership with HP also has immediate value: it allows Microsoft – at least on paper – to keep pace with VMware, by working with HP, a top OEM hardware vendor and services provider, which is no mean feat. Former Microsoft executive Paul Maritz who now runs VMware is intent on rejuvenating that company and he knows that the way to solidify and expand VMware’s influence is to increase its stake in management and applications. Just last week, VMware purchased Zimbra, the open source Email and collaboration unit of Yahoo for a rumored $100 million. Not coincidentally, Zimbra describes its Collaboration suite as the “next generation” Microsoft Exchange server.
Microsoft clearly felt the need to respond in kind.
The plethora of technology and partnership deals such the HP/Microsoft Application-to-Infrastructure pact, serve as a reminder of the intensity of the IT industry’s competitive landscape – particularly in burgeoning markets like virtualization and by extension, nascent markets like cloud computing. No vendor can afford to rest on its laurels. They must continue to upgrade their product and services offerings to keep pace with the competition.
Microsoft and VMware will continue to try and top one another, and HP is the beneficiary of this ongoing rivalry. Let’s hope the end users are also winners, too.